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Now that you know what's trending, it's time to take action! Head to your vendor admin section and give your Storefront a wedding trends refresh.
The 2025 wedding season may be winding down, but the anticipation for the next one is only just heating up. It’s time to turn our attention to the weddings of 2026 - and of course, welcome you back to our annual Wedding Trends Report.
Our team has dug deep - scouring search data, eyeing up runway reveals and gathering exclusive industry intel to uncover the hottest trends poised to shape the next chapter of wedding celebrations. And the results are officially in!
Discover how to infuse your business with the trends that will define 2026, and beyond. Because when you’re ahead of the curve, you’re not just booking weddings - you’re setting the new standard for how love is celebrated.
NEW for Premium: This year, there’s a twist for our Premium vendors: for the first time ever, we’re introducing a Premium-exclusive section - the Wedding Business Trends, 2026. These forward-thinking tactics have been put together to help you innovate and elevate your brand, and stand out in a crowded market.
2026 Wedding Trends
CHAPTER I
CHAPTER II
Bubble Hem Minis: Volume is having a moment, and we’re here for it. Bubble hems are blowing up (quite literally) as one of the newest and boldest wedding dress trends for 2026. This nostalgic silhouette is all the rage for stylish nearlyweds.
Basque Waist Wedding Dress: This early-2000s classic is back and booming. Searches for Basque waist gowns have soared 333% year-on-year, turning this silhouette into a must-watch.
Retro Ponytails: Effortless and chic, the 90s ponytail is becoming the go-to wedding hairstyle for 2026, with search interest up 86% since last year.
Statement Veils: Veils are no longer an afterthought. With searches for the chic accessory doubling, bold, dramatic veils are a great way for couples to make a powerful, stylish statement.
CHAPTER III
CHAPTER IV
Formalities out, it’s time to let loose. This trend is all about what happens after the “I dos” - when heels come off, the dancefloor opens and the real fun begins.
CHAPTER V
Draped Decor: Soft, flowing drapes will transform spaces, adding instant atmosphere. Searches for draped wedding decor have increased by nearly 60%, with couples seeking dramatic, opulent aesthetics.
Stately Home Spots: Classic grandeur is making its comeback, with stately home wedding venues at the forefront of this trend. With searches up nearly 30%, couples are embracing grand, heritage spaces brimming with timeless elegance.
Vineyard Celebrations: It’s not just grand homes that are rising in popularity. Countryside romance is also on the rise, with interest spiking 22% in the last year.
CHAPTER VI
Serpentine Tables: The banquet table has had an upgrade. Curved and captivating, serpentine wedding tables are trending with searches up 50% year-on-year. This unique reception layout makes for a super engaging and social dining experience.
Pastel Blooms: A contrast to last year’s bold floral trend, couples are now opting for a more pared-back palette. Softening the hue slightly, pastel wedding flowers are gaining ground with a 27% rise in online searches.
Personalised Place Settings: It’s all in the details. Searches for styled place settings are up 23% versus last year, as couples prioritise intentional, personal touches at every seat.
CHAPTER VII
2026
Wedding Business
Trends
Grab your Premium-exclusive AI content bundle for more tips and tools.
Smart prompt tools for vendors: Struggling to find the right words? Tailored AI prompts make it easy to create marketing copy, client emails and social posts in minutes - keeping your brand voice on point while saving you heaps of time.
Get started with your exclusive AI prompts guide.
Workflow streamlining: Welcome aboard your new project manager! Let AI organise your tasks, flag priorities and automate your day-to-day - freeing you to focus on unforgettable client moments and what truly lights you up.
CHAPTER VIII
CHAPTER IX
Today’s top vendors aren’t just sticking to traditional online content - they’re pushing themselves out of their comfort zone and leaning into authentic, engaging digital content that pulls their audience in. Content like this not only helps forge connections with couples, it also helps you convey the true value you bring to the table.
A ‘day in the life’ content: What’s it like to walk in your shoes for a day? Give couples an exclusive backstage pass into your world with day-in-the-life videos that highlight your craft, character and enthusiasm.
Authentic behind-the-scenes moments: How do you pull off a three-tier wedding cake on a hectic morning, or arrange a flower wall or arch? Share the hustle behind the magic - the work, the heartfelt moments, the behind-the-curtain reality - to build trust and spark meaningful connections.
Educational posts: Share your expertise with authority and passion. Demystify your craft, spotlight emerging trends, and deliver valuable tips that elevate your status as the trusted expert everyone turns to.
Start by identifying the most time-consuming tasks in your workflow and prioritise AI tools that automate those first for maximum impact. You can do this by tracking your daily tasks for a week, spotting repetitive patterns and testing out tools that specifically target those bottlenecks.
Pro Tip
Start by identifying the most time-consuming tasks in your workflow and prioritise AI tools that automate those first for maximum impact. You can do this by tracking your daily tasks for a week, spotting repetitive patterns and testing out tools that specifically target those bottlenecks.
Pro Tip
Choose onboarding and communication platforms that reflect your brand’s style - from the tone of your messages to the look and feel of your interface. The right platform should feel like a natural extension of your business. Prioritise tools that are intuitive, mobile-friendly and allow for customisation, so your clients get a smooth, on-brand experience from day one.
Pro Tip
Experiment with engaging formats like reels, stories and live videos to create more personal and dynamic connections on social media. Don’t forget to post these standout pieces to your Storefront, too. And above all, consistency is key. Keeping a steady posting rhythm helps you stay top of mind, look fresh and build lasting loyalty.
Pro Tip
Audio guest books: Ditch the pen and paper - voice notes are in. Searches for audio guest books are up 29% since last year, allowing guests to leave heartfelt and hilarious messages that’ll last forever.
Personalised letters: Traditional wedding favours are getting a sentimental upgrade. Custom, hand-written letters and poems are on the up. We love this new, heartfelt way to thank guests.
Illustrated wedding stationery: Invitations are getting an artistic makeover. With a 22% rise in online search, hand-illustrated designs are turning paper goods into true keepsakes.
Wedding newspapers: Nostalgia meets storytelling. Up 19% year-on-year in search, these custom publications are a charming way for couples to share their love story, wedding details and more.
When it comes to details in 2026, there’s no such thing as ‘too much’. Say hello to interactive entertainment and hyper-personalisation. Couples are turning their weddings into immersive, one-of-a-kind experiences - and they need vendors like you to bring the vision to life:
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In 2026, the aisle is the runway. Nearlyweds are stepping into high-fashion territory with bold gowns and head-turning styling that make a statement from every angle. Think sculptural silhouettes, corset-inspired tailoring and editorial-worthy hair.
In 2026, the aisle is the runway. Nearlyweds are stepping into high-fashion territory with bold gowns and head-turning styling that make a statement from every angle. Think sculptural silhouettes, corset-inspired tailoring and editorial-worthy hair.
A bold look calls for an equally bold aesthetic. In 2026, the throwback revival is taking centre stage - Bridgerton is officially back on the moodboard, along with romantic, nostalgic and unapologetically dramatic vintage elegance.
Old Money Wedding Aesthetic: Timeless elegance is trending. Search demand for old money wedding aesthetics is up 133% versus last year, as couples lean into classic luxury and understated glamour.
Bridgerton Style Weddings: With the return of the series, Bridgerton-style weddings are back in the spotlight - searches have surged by 191%, proving Regency-core romance is still very much reigning.
Retro Wedding Cakes: Doesn’t nostalgia taste good? Retro wedding cakes are making a sweet comeback, with a 23% hike in online searches. Think bold piping, juicy cherries and bundles of charm.
Old Money Wedding Aesthetic: Timeless elegance is trending. Search demand for old money wedding aesthetics is up 133% versus last year, as couples lean into classic luxury and understated glamour.
Bridgerton Style Weddings: With the return of the series, Bridgerton-style weddings are back in the spotlight - searches have surged by 191%, proving Regency-core romance is still very much reigning.
Retro Wedding Cakes: Doesn’t nostalgia taste good? Retro wedding cakes are making a sweet comeback, with a 23% hike in online searches. Think bold piping, juicy cherries and bundles of charm.
A bold look calls for an equally bold aesthetic. In 2026, the throwback revival is taking centre stage - Bridgerton is officially back on the moodboard, along with romantic, nostalgic and unapologetically dramatic vintage elegance.
After Party Dresses: Why have just one outfit when you can have two - or even more? More and more couples are now embracing a second look, with searches for wedding after party dresses soaring 50% this year alone.
Cool Eats: Adding a flavourful and fun touch, searches for wedding food trucks has spiked by 50% with on average 500 couples searching for one every month.
Sharing Sheet Cakes: Rectangular sheet cakes are stepping into the spotlight, with demand climbing 29%. This cool take on retro wedding cakes makes for perfect snacking at the wedding after party.
From functional to focal-point, wedding tables are now a key design moment for couples. From unique seating arrangements to meticulously styled details, couples are using big, bold tablescapes to make a real statement.
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Subtle spaces? Not this year. This trend is all about making a statement from the moment guests arrive, with show-stopping venues and bold interiors taking centre stage in 2026.
Subtle spaces? Not this year. This trend is all about making a statement from the moment guests arrive, with show-stopping venues and bold interiors taking centre stage in 2026.
From functional to focal-point, wedding tables are now a key design moment for couples. From unique seating arrangements to meticulously styled details, couples are using big, bold tablescapes to make a real statement.
Our top 3 tools to try out:
- 1. Calendly: Simple, client-friendly booking that runs itself - automated reminders and calendar syncs.
- 2. HoneyBook: All-in-one for creatives: scheduling, contracts, invoices, plus automated follow-ups.
- 3. Acuity Scheduling: Customisable and timezone-smart booking pages, with branded reminders and video call integrations.
Instant messaging made professional: Today’s couples expect fast, fuss-free communication, especially Gen Z’s. Instant messaging tools like WhatsApp let you meet them where they are - delivering quick replies without dropping the ball on professionalism.
If there’s one thing 2025 has made clear, it’s that good service is no longer enough. Today’s couples want more - they’re looking for an experience that feels seamless, thoughtful and uniquely theirs, right from the first “hello.” Here’s how to raise the bar in client care:
Personalised onboarding experiences: First impressions count. With the right digital tools, you can craft personalised onboarding journeys that instantly set the tone - think custom welcome kits, style-specific timelines and editable mood board templates.
Automated scheduling and follow-ups: A 24/7 assistant you don’t have to manage - or pay? Yes please. Skip the admin stress with AI tools that handle bookings and follow-ups for you - no chasing required.
Perhaps you’ve asked AI to help choose your next vacuum cleaner or to check the weather on holiday, but have you started using it in your business yet? From streamlining workflows to creating content, 2026 is the year to let AI do the heavy lifting, so you can focus on what you do best. Here's how to make it work for your business:
Choose onboarding and communication platforms that reflect your brand’s style - from the tone of your messages to the look and feel of your interface. The right platform should feel like a natural extension of your business. Prioritise tools that are intuitive, mobile-friendly and allow for customisation, so your clients get a smooth, on-brand experience from day one.
Pro Tip
Experiment with engaging formats like reels, stories and live videos to create more personal and dynamic connections on social media. Don’t forget to post these standout pieces to your Storefront, too. And above all, consistency is key. Keeping a steady posting rhythm helps you stay top of mind, look fresh and build lasting loyalty.
Pro Tip
Our top 3 tool recommendations to get started:
1. ChatGPT: Your go-to for admin, copywriting and quick research. Chat with it like a virtual assistant.
2. Gemini: Google’s answer to ChatGPT - great for research, writing and daily tasks.
3. QuillBot: Perfect for copy tweaks, grammar checks and multilingual support.
Grab your free Post-Booking Playbook for inspiration and practical tips.
Smart scheduling solutions: Efficiency is everything. Streamline your booking process with scheduling tools that run themselves - automated calendars, reminder systems and real-time updates keep things running smoothly and reduce last-minute surprises.
Perhaps you’ve asked AI to help choose your next vacuum cleaner or to check the weather on holiday, but have you started using it in your business yet? From streamlining workflows to creating content, 2026 is the year to let AI do the heavy lifting, so you can focus on what you do best. Here's how to make it work for your business:
Automated scheduling and follow-ups: A 24/7 assistant you don’t have to manage - or pay? Yes please. Skip the admin stress with AI tools that handle bookings and follow-ups for you - no chasing required.
Our top 3 tool recommendations to get started:
1. ChatGPT: Your go-to for admin, copywriting and quick research. Chat with it like a virtual assistant.
2. Gemini: Google’s answer to ChatGPT - great for research, writing and daily tasks.
3. QuillBot: Perfect for copy tweaks, grammar checks and multilingual support.
If there’s one thing 2025 has made clear, it’s that good service is no longer enough. Today’s couples want more - they’re looking for an experience that feels seamless, thoughtful and uniquely theirs, right from the first “hello.” Here’s how to raise the bar in client care:
Personalised onboarding experiences: First impressions count. With the right digital tools, you can craft personalised onboarding journeys that instantly set the tone - think custom welcome kits, style-specific timelines and editable mood board templates.
Grab your free Post-Booking Playbook for inspiration and practical tips.
Smart scheduling solutions: Efficiency is everything. Streamline your booking process with scheduling tools that run themselves - automated calendars, reminder systems and real-time updates keep things running smoothly and reduce last-minute surprises.
Our top 3 tools to try out:
- 1. Calendly: Simple, client-friendly booking that runs itself - automated reminders and calendar syncs.
- 2. HoneyBook: All-in-one for creatives: scheduling, contracts, invoices, plus automated follow-ups.
- 3. Acuity Scheduling:
Customisable and timezone-smart booking pages, with branded reminders and video call integrations.
Instant messaging made professional: Today’s couples expect fast, fuss-free communication, especially Gen Z’s. Instant messaging tools like WhatsApp let you meet them where they are - delivering quick replies without dropping the ball on professionalism.
Today’s top vendors aren’t just sticking to traditional online content - they’re pushing themselves out of their comfort zone and leaning into authentic, engaging digital content that pulls their audience in. Content like this not only helps forge connections with couples, it also helps you convey the true value you bring to the table.
A ‘day in the life’ content: What’s it like to walk in your shoes for a day? Give couples an exclusive backstage pass into your world with day-in-the-life videos that highlight your craft, character and enthusiasm.
Authentic behind-the-scenes moments: How do you pull off a three-tier wedding cake on a hectic morning, or arrange a flower wall or arch? Share the hustle behind the magic - the work, the heartfelt moments, the behind-the-curtain reality - to build trust and spark meaningful connections.
Educational posts: Share your expertise with authority and passion. Demystify your craft, spotlight emerging trends, and deliver valuable tips that elevate your status as the trusted expert everyone turns to.
When it comes to details in 2026, there’s no such thing as ‘too much’. Say hello to interactive entertainment and hyper-personalisation. Couples are turning their weddings into immersive, one-of-a-kind experiences - and they need vendors like you to bring the vision to life:
Audio guest books: Ditch the pen and paper - voice notes are in. Searches for audio guest books are up 29% since last year, allowing guests to leave heartfelt and hilarious messages that’ll last forever.
Personalised letters: Traditional wedding favours are getting a sentimental upgrade. Custom, hand-written letters and poems are on the up. We love this new, heartfelt way to thank guests.
Illustrated wedding stationery: Invitations are getting an artistic makeover. With a 22% rise in online search, hand-illustrated designs are turning paper goods into true keepsakes.
Wedding newspapers: Nostalgia meets storytelling. Up 19% year-on-year in search, these custom publications are a charming way for couples to share their love story, wedding details and more.
Photography by: Danielle Veitch
Photography by: Danielle Veitch
Photography by: Danielle Veitch
2026 Wedding Trends
Photography by: Danielle Veitch